{"id":21649,"date":"2024-05-10T14:25:55","date_gmt":"2024-05-10T12:25:55","guid":{"rendered":"https:\/\/olidool.com\/?p=21649"},"modified":"2024-11-15T15:39:26","modified_gmt":"2024-11-15T13:39:26","slug":"organizacija-dogadjaja-i-vaznost-fotografije-za-brendiranje-kompanija","status":"publish","type":"post","link":"https:\/\/olidool.com\/en\/organizacija-dogadjaja-i-vaznost-fotografije-za-brendiranje-kompanija\/","title":{"rendered":"Events and the importance of photography for company branding"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The key feature of every corporate event is communication, but the event itself has the task of communicating - conveying messages to the target public. One of the most significant channels of communication is visual, in which, despite the latest technologies, photography dominates.<\/span><\/p>

Imagine any corporate meeting in its temporal and spatial framework. When time passes and the space is empty, memories, images and impressions remain, i.e. emotions, attitudes, opinions... They are carried by the participants, but also by everyone else who found out about the event through electronic media, social networks, and the company's advertising materials.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Although the branding of the event itself and the branding of the company are different concepts, they should convey agreed values, in a way well known to marketing experts. The main goal, in the final outcome, is the same - strengthening the company's identity, its organization and structure, so that it would be as successful as possible on the market, in the sector in which it operates.<\/span><\/p>

Because of all the above, event planning and branding must include an event visual communications plan, in which one of the mandatory tasks is photography.\u00a0<\/span><\/p>

Corporate events<\/a> they should be recorded in good quality. Signing a contract for professional photography with a camera and\/or camera is a given, but the work is not left entirely to the photographer. The event organizer must know what and how to record before the event, during the event and what happens to the material afterwards.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Pre-event visual communications plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In accordance with the type of corporate event, it should be announced at an adequate time and in an adequate manner. Posts on social networks, blog posts on the company website, advertisements and announcements in electronic media, printed brochures, promotional activities at fairs and other gatherings are just some of the common channels through which the event is advertised. If the event is bigger and more significant, it is good to make a web presentation just for it.<\/span><\/p>

The company's public appearances, which we just mentioned, involve paying exceptional attention to visual details. The colors, logo of the event, attractive photos and design of the solution should openly be in line with the visual identity of the company, but also subtly and originally convey the company's values, contributing to the positioning of the brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Va\u017enost\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Plan of visual communications during the event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Gatherings always have speakers, which should be covered with photographs. Professionals can in the best way record the key facial expressions of the speakers and the audience, their body positions, gestures... Every event, whether it's a product presentation, training, consulting, corporate celebration... has a formal and informal part. Determination, expertise, seriousness, smile and laughter, good mood, trust, companionship, connection... recorded in photographs are a powerful means of influencing anyone who looks at them. If the photos are creative, unusual, unique... the interest is even greater.<\/span><\/p>

The premises and their decoration (also in line with the values and messages of the company), the overall ambience and atmosphere, details, logos of important sponsors... should also be recorded. Additional props, which will be intentionally arranged and photographed during the event, should be prepared in advance by the company's marketing team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

During the event itself, especially if it lasts longer, a live photo blog can be organized, with key moments and periodic sections. <\/span>Fotografije su jednostavne za kori\u0161\u0107enje i konzumiranje, i ostaju uskladi\u0161tene za sva budu\u0107a vremena.<\/span><\/p>

After the event, all photographic material must be properly marked and archived. The most important photos, in accordance with the plan, will be placed in selected media as individual photos or video photo-stories on a specific topic. We underline the word \"most important\", because it is counterproductive to publish as much as possible.<\/span><\/p>

Keep in mind, always, that the target audience in marketing is a broader concept than is usually thought. In the age of fast and powerful electronic communications, images reach many people and leave impressions. A business conference or seminar hosted by a company, for example, does not have the same composition of participants as a team building activity. Nevertheless, photos from the conference can, even though they are not primarily intended for that, cause pride, cohesion, and a sense of belonging among employees. Similarly, videos from a successful team building meeting can confirm the impression that the company is responsible, reliable and well organized among customers, suppliers, advisors, partners... confirm the impression that the company is responsible, reliable and well organized.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Fotograf\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Photo records of event energy - brand support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

By branding the company, its identity is built gradually, and with a lot of attention. We remind you that a brand is made up of the experiences of people (customers, partners, followers on social networks...) who connect with it. A brand can be strong, but also in weakening or problems. In all cases, a well-done visual communication job helps, and events are an opportunity to do so.<\/span><\/p>

Man's need to make connections with others is innate. People in photographs add communicative power to company brands. This especially applies to companies that are recognized exclusively for their somewhat \"boring\" and not particularly attractive products.<\/span><\/p>

The energy of the event recorded in the photos can increase the power of the brand, refresh it, convey originality and creativity, mission, origin, purpose, plans, clearly distinguish the brand from the competition.<\/span><\/p>

The intention of this short review, therefore, was to highlight the potential of visual communication through photography. Other communication channels are no less important, but they work differently. Understanding written or verbal messages, for example, often requires time and knowledge. Photography communicates desired values to all who come into contact with it, on a conscious or subconscious level, instantly, which should be used.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You can view our other blogs HERE<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Klju\u010dna karakteristika svakog korporativnog doga\u0111aja je komunikacija, ali i doga\u0111aj sam ima zadatak da komunicira \u2013 prenosi poruke ciljnoj javnosti. Jedan od najzana\u010dajnijih kanala komunikacije je vizuelni u kojem, i pored najnovijih tehnologija, dominira fotografija. Zamislite bilo koji korporativni skup u njegovim vemenskim i prostornim…<\/p>","protected":false},"author":1,"featured_media":21656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20,121],"tags":[125],"class_list":["post-21649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-event-blog","tag-event-organization"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/olidool.com\/wp-content\/uploads\/2024\/05\/cOVER-srb.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/posts\/21649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/comments?post=21649"}],"version-history":[{"count":6,"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/posts\/21649\/revisions"}],"predecessor-version":[{"id":21661,"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/posts\/21649\/revisions\/21661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/media\/21656"}],"wp:attachment":[{"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/media?parent=21649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/categories?post=21649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olidool.com\/en\/wp-json\/wp\/v2\/tags?post=21649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}