14 Jan 5 TRENDS IN EVENT INDUSTRY 2022
The good news is that 2020 and 2021 are over, probably years that will be remembered as the most difficult years for the event industry. As we step into 2022, it’s time to talk about what we can expect from it as well as what the trends will be for this year.
As the pandemic is still a current topic, a great focus will be on the organization of virtual events, how to animate people in online versions, as well as how to provide all the conditions for organizing live events.
1. HYBRID EVENTS
Surely you have had the opportunity to hear the term HYBRID several times in your life and let me tell you right away, this time, it is not about cars or some agricultural products. Here we will talk about a new direction in the event industry and that is HYBRID EVENTS.
What exactly are hybrid events?
Hybrid events are a combination of online and offline events. This actually means that a number of people are present live while the rest of the visitors are connected via a link to one of the online platforms.
This is one of the trends that will surely continue both when the pandemic ends and when we return to live events.
2. GAMIFICATION
We often have situations when visitors to an online event say that after a period of time they get bored, lose concentration and focus on the event itself. As a result, leaving the online event. Gamification is a way to minimize this kind of thing. To animate visitors through fun activities that can be organized online.
Often these fun activities are accompanied by some kind of competition. Competitions for the result reward the most active and best participants in a certain activity. Some examples of gamification at online events are quizzes related to the theme of the event, bingo for visitors, educational games for acquiring new skills, etc.
3. SECURITY OF LIVE EVENTS
The crown cannot last forever, at least we hope. When the time comes to organize live events, one of the main focuses will be to respect all epidemiological measures. Not only those prescribed by law, but also additional measures that will give the impression of seriousness and commitment to preserving the health of all visitors who will come to the event.
Some of the measures that we at OLIDOOL will take are:
- Measurement of body temperature at the entrance
- Wearing masks
- The distance between the participants
- Hand disinfection in several places in the space
- Forcing outdoor events
- Ventilation of the room
- The staff that will implement all this
4. SOCIALLY RESPONSIBLE EVENTS
Has 2020 changed us or have we become more aware of the importance of being more responsible towards the community? I'm not sure, but the trend that will be current in 2021 is certainly socially responsible events.
Companies will support more socially responsible events in the coming period. Events that aim to help certain groups of people or projects that will improve the life of the community in some aspect.
5. TECHNOLOGY
Without technology today, it is difficult to imagine any event. 2020 and 2021 have accelerated the development of technology even more when we talk about the event industry. As a result, 68% of event organizers said they would make more use of technology, applications and software that enhance the user experience at their future events.
In addition to platforms such as Zoom, Microsoft Teams, Skype, VooV, which serve us to organize online conversations, there are also platforms that offer us much more than that. These include participant registration, interactive agenda, online space for speakers and speakers, networking, etc. Some of these platforms are Cvent, Hopin, PheedLoop, Digivents, EventMobi, Swapcard, Pathable. These platforms will certainly continue to thrive so that they can remain attractive even after the end of the pandemic.
Also, the next big step in the progress of the event industry will be the advancement of 3D, VR (virtual reality), AR (augmented reality) and AI (artificial intelligence) technologies in the service of events that will raise the user experience to an even higher level.
We will continue to follow trends and what is improving the entire industry.
Do you think there are any other trends? Contact us at contact@olidool.com
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