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9 ESSENTIAL STEPS IN EVENT ORGANIZATION

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9 ESSENTIAL STEPS IN EVENT ORGANIZATION

ARE EVENTS PART OF YOUR BUSINESS STRATEGY?

Almost every company should strive to organize one or more quality events per year, but they require effort, time and money, and because of this, most companies neglect them and forget about the benefits of the event.

But why do these events even matter? What are their advantages? How should they be organized? Below we answer those questions and explain the key factors for the success of your event.

For starters, why do events matter to a company in any industry?

Regardless of the type of event you choose, a conference, an all-day event, annual meetings, etc., company events and meetings are very powerful and effective tools for making connections with new people you could potentially work with in the future. This is what is known as networking.

Networking is a key factor in any company's growth or development strategy because, among other things, it allows the company to gain recognition and prominence in its field, increase sales, and create new opportunities in its business sphere.

Planning before the event

1. Determine the goal of the event

The first and most important thing to take care of is setting a goal for your event.

Determining the goals at the beginning is of great importance because only with them can we successfully organize the event. We must not forget that these goals must be measurable and set in time, so that at the end of the event we know whether we have achieved them or not.

We must also try to focus on the people attending and their expectations. Make a list of things you think your guests expect and try to make them a priority at your event.

2. Determine the budget of the event

After we've established a clear goal for our event, it's time to set a budget.

When deciding on a budget, you need to look at the bigger picture. By that we mean absolutely every expense that awaits you before, during and after the organization of the event.

Sometimes it is not possible to determine the exact budget of the event because not everyone knows the state of the market as well as the prices of the suppliers that need to be hired. This is where agencies and event organizers who know quality suppliers and who can save you research time can help. 

Set aside 10-20% of your budget for unforeseen expenses that may arise.

3. Make a guest list

Create a list of guests you want to invite (clients if the type of event is external or your employees if it is an internal type of event, such as team building).

Determining your audience before the event will help you see more precisely what awaits you from the logistical side of things.

Finally, you need to create and send unique invitations to your client or employees, so that you have their attention from the beginning.

4. Choose a location

Once you are done with your guest list, you can determine the location where you are hosting your event. While doing this, you need to keep your budget in mind first. Choose a place that will appeal to your guests, while thinking about the purpose of the event and the expectations that your guests have from the event itself. 

Pick a date (while avoiding major holidays) and book ahead of time to avoid last-minute complications.

5. Prepare and schedule everything for the event

Before the event starts, all you have to do is schedule everything for that date.

Choose a name and theme for your event and prepare all the equipment and things you will need. Decide which activities to include in your event and let your staff and management know about them. You must pay attention that the event contains activities in which everyone will equally enjoy and be active.

On the day of the event

6. Monitor and check implementation

Check the location, as well as all suppliers and other factors necessary for the smooth running of the event.

Agree with them the time when they come to the site, when the installation starts, what they do during the event, as well as when the dismantling and restoration of the site should be done.

7. Exchange experiences and ideas

A corporate event is the perfect place to gather and share ideas and innovations in your industry.

During the event, think of creative ways to gather ideas from your guests that could improve your business in the future.

Also, don't be selfish, but make sure you also give your guests ideas and share with them what you expect from them.

8. Networking and expansion of contacts

Make sure that absolutely everyone is greeted from the moment they enter your event. It conveys a feeling of warmth and guests will immediately feel more comfortable and relaxed. A corporate event is the perfect place to meet potential clients and connect with people, but you won't achieve that if your guests are uncomfortable and uncomfortable.

Introduce your employees to guests and make sure everyone gets to know each other. This will greatly facilitate the realization of new relationships and acquaintances.

event organization

After the event

9. Follow-up after the event

The best way to end a successful corporate event is to listen to all impressions and results after its completion.

Thank all the people who attended your event by sending a thank you note. 

Connect on social media to cement new connections. Carry out analyzes in order to know for sure whether you have achieved all the set goals.

Conclusion

Planning a corporate event can be a fun and easy task if you understand what to do and how to do it. If everything is determined and planned in advance, the process becomes simpler and even more fun.

You have to be creative, organized and innovative throughout the process. Track all finances and resources and make sure there are no gaps in your event. Your event must generate excitement among the participants so that everyone attends and the event is remembered.

And don't forget DETAILS MATTER!

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